Virgil Abloh Sells Off-White to LVMH, Deepening Ties With Luxury Conglomerate

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LVMH is taking a 60% stake in Off-White, the brand founded by American designer Virgil Abloh, deepening the French conglomerate’s ties to a leading proponent of hip hop and streetwear in luxury fashion

PARIS—LVMH Möet Hennessy Louis Vuitton SE is taking a 60% stake in Off-White, the brand founded by American designer Virgil Abloh, deepening the French conglomerate’s ties to a leading proponent of hip hop and streetwear in luxury fashion.

of menswear for Louis Vuitton, LVMH’s core brand and the world’s top-selling luxury fashion label. In addition to taking the stake in Off-White, LVMH said it and Mr. Abloh would collaborate on other products beyond luxury fashion., designers and hip-hop stars, seeking the cultural clout that can draw younger shoppers to their brands. Mr. Abloh is perhaps the most prominent Black executive in luxury fashion.

 

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How many Abloh did he sell off-white for?

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