Prepare For The Perm To Stage A Major Comeback This Season

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Bella Hadid and Irina Shayk have already given their stamp of approval to the '80s-inspired ’do.

, “to create a long-lasting touchable hold for the curls that would last throughout the night,” says Josh. A texture far preferred to the crunchy, sticky hairspray of the past.

While Josh says the ’80s-era perm treatment is not back , he says he has recently been observing more people embracing either their natural curls or faking them with hair styles featuring tighter curls. For those with natural spirals, this means the beauty trend cycle is once again catching up to you and the power of big, bouncy curls. For those with straight or wavy hair, this may mean digging out your smallest curling iron and heating it up. Your faux-perm alter ego awaits.

 

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