Prada focuses generational transition on artisans, expanding production and workforce in Italy

13 minutes agoKnitwear created by Italian artisans for the Prada and Miu Miu brands sit on a desk at a recently expanded factory in the Perugia province of Italy, Tuesday, May 7, 2024.

The innocuous low-slung plant, identified by a simple, small Prada nameplate near the gate, is at the heart of a network that includes dozens of smaller companies that together create some 30,000 pieces of knitwear a month for the global luxury group. They include pretty, red crocheted Miu Miu culottes to soft gray Prada cardigans that have become a trademark.

“Contractors, subcontractors, that is not something tied to this world. There are production phases that are assigned to our collaborators, our partners,’’ Guerra said, adding: “The way I work inside, and the way I work outside needs to be the same.” Integrating the supply chain doesn’t just mean that a major player buys up smaller companies, she said, but they may invest in specific machinery, or help them secure bank financing. “It is not ownership, it is a longer transaction along the model of partnership,’’ Saviolo said. Such relationships also provide a sense of security to the smaller companies more vulnerable to market crashes, she said.

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