continued to grow across all key regions and at its own stores in the first quarter of the year, but chief executive officer Andrea Guerra remains grounded.During a call with analysts on Wednesday, Guerra said “sharpness of positioning, creativity and communication will be critical this year, when we will observe a different kind of market and trends.
The group did not break down sales by product category and, as analysts asked about this, both executives said that leather goods was the segment that grew the most from the last quarter of 2023 and in the first quarter of 2024. This “in a world where the category has been sluggish” over the past year and into 2024, Guerra said. With leather goods, it’s key “to nurture icons and be bold with new styles.
Asked about the potential of the Prada beauty license with L’Oréal, which took effect in January 2021, Guerra said Prada eyewear is “the number one or two in eyewear in the world , can this happen in beauty? Probably not, it’s an unbelievable long journey but so far it’s been well above our and L’Oréal’s expectations. Fragrances are moving fast, Luna Rossa for men and Paradoxe for women are escalating the ranks.
Miu Miu’s fall 2024 show contributed to “driving brand desirability further. Leather goods continued to be received very positively by clients, with both new lines and icons performing well, also supported by dedicated campaigns,” the company said. In addition, Miu Miu’s collaborations with Church’s and New Balance “contributed to give further dynamism” to the identity of the brand.
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