Pharma giant adds Israel to list of Middle East markets after omission raises questions

Johnson & Johnson has added Israel to its directory of global markets on the company's order management website after sparking questions over why the list included "Palestine" and not the Jewish state. The health care giant’s Customer Connect website states that it is an order management tool for the company’s direct customers and distributors in the North America, Latin America, Europe, Middle East, Africa and Asia Pacific regions and markets.

The J&J Customer Connect portal is an order management tool for many but not all markets – it is not a list of all markets or regions where the Company operates or where products are sold," a company spokesperson said. "If a market is not listed on the site, it simply means that a different method of ordering is used in that market.

Source: Financial Digest (financialdigest.net)

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