Dozens of Barbie dolls at the Toy Fairy in New York last year. The doll turns 60 on Friday. By Rebecca Hains Rebecca Hains Bio Follow Rebecca Hains is professor of media and communication at Salem State University and the author of “The Princess Problem: Guiding Our Girls Through the Princess-Obsessed Years.” She is also editing the anthology"Cultural Studies of LEGO: More than Just Bricks,” scheduled for release next year. March 7 at 6:00 AM Barbie turns 60 on Friday.
“Mattel has always presented a Barbie with an idealized body type and look, but the world is different now,” explains Americus Reed, professor of marketing at the University of Pennsylvania’s Wharton School. “This is not your mother’s Barbie.” In 2005, at the height of Bratz’s popularity, I interviewed several young African American girls for my book “Growing Up With Girl Power.” Madison, then 9, told me, “I buy Bratz dolls because all of them — all the Bratz dolls are treated right.” And Rhea observed, “For the black Barbie dolls, they give ‘em, like, orange [outfits] and everything before the white, and [for the white] one, they give her, like, pink and blue or something,” she observed.
This meant that black and brown Barbies were no longer merely “dye-dipped” versions of white Barbie, as famously criticized by Ann DuCille in her 1996 book, “Skin Trade.” Though the Fashionistas are racially ambiguous, they offer more nuanced representation than did their predecessors.
Is she going to be a happy, confident 60 year old woman?
Make a Barbie that looks 60yrs old. And with everything that goes with a 60yr old woman.
How do you operate on a plastic doll with a sagging 60 year old neck? You call (wait for it....) a Plastic Surgeon!
As a fat trans man xirself?
No more plastic surgery.
I'm waiting for the TRANS-BARBIE!
Please find something useful to write about.
Perspective: realDonaldTrump is 72. And he's always been a criminal scumbag.
Barbie is a brand name, therefore, it can always reinvent its self. However, the doll in the line that is considered the flagship doll should remain the same maybe introduce a new doll in the line a new name and let the marketplace decide!
All women have to reinvent themselves at 60. Gosh I hope she learns how to deal with a slow metabolism. Menopause sucks.
Such news, keep doing what you're doing. You only have a few years left, make the most of it.
WP you are a freak...Barbie is a doll, she isn't human, she can not reinvent herself. There is, and will always be, one Barbie Doll, she was designed after the creators daughter...call the new doll a different name, because they aren't Barbie.
Cada família compra uma Barbie que lhe representa. Família Branca compra branca, família preta compra preta, e etc. É acho que faz sentido. O que não pode é obrigar ou criticar o gosto pessoal de cada criança.
We deserve an actual kickass 60-year-old Barbie, wrinkles pooch veins grays and all!
She's a doll. A toy. The company is updating a product.
Barbie is an inanimate object. It can’t “do” anything. The toy maker has come up with a new marketing campaign to try and increase sales. FTFY
Barbie's having work down? Plastic surgery no doubt.
...as iBanka Trump
When is there going to be a gray haired Barbie then since she is 60?
HadasRibak
Can we have a 60 year old Barbie?
Hey me too
Going strong too.
Ever stepped on one of her high heels in your bare feet? So happy when my daughter outgrew
It took barbie too long to have dolls of different shades.
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