The churro cake in question is from Bakery Street, a family-owned wholesale bakery based in San Leandro. Bakery Street Vice President Aaron Chua told SFGATE that his parents first started the business in San Francisco 35 years ago, selling almond cookies to mom-and-pop stores in. They eventually expanded to include Bundt cakes, cupcakes, bars and breads, and they have been selling their products at Costco stores across the country for 15 to 20 years.
But Bakery Street has never seen a reaction from customers quite like the one to the churro Bundt cake. “It was definitely quite surprising,” Chua said. “The numbers definitely were beyond what both Costco and us initially projected. … Over the past week or so since all these news articles came out, we’ve had people reach out to us from across the country asking about the item.”in May and is currently not available, but Chua said it is expected to return in the next few weeks. It will remain a Bay Area-only specialty for now, but “we’ll see where it goes from there,” Chua said.
“Everyone has kind of guilty pleasures or dessert items that are classic, things you grew up with as a child,” he said. “Churros were one of them when I would go out to fairs and whatnot. I think churro just has always been a great classic flavor for us.” The 2.5-pound Bundt cake retails for $10.79 and features a drizzle of dulce de leche over the top. As one Reddit user described it, “This one is a certified banger folks — it isn’t just a cinnamon pound cake — it has a very distinct churro flavor, but a moist pound cake consistency.”
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