It expands on Penske Media Eldridge’s live event offerings, which include SXSW, Life is Beautiful, ATX TV festival, and LA3C. The financial terms of the deal have not been disclosed.
“I am thrilled to expand our partnership with Eldridge and Todd,” said CEO and Founder of Penske Media, Jay Penske, in a statement. “I have long admired dcp’s portfolio of iconic and prominent live entertainment brands and look forward to growing and evolving dcp’s footprint and legacy for future audiences across all platforms.”
“At Eldridge, we seek to grow businesses that stand the test of time,” said Todd Boehly, Chairman and CEO of Eldridge, in a statement. “Our decision to build upon our partnership with Penske Media, with whom we already have a deep alliance around media and publishing, is in service to that goal – so dcp may continue to flourish for many decades to come.”
Seinfeld Is that the same Penske of the George Costanza 'Penske' file?
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