Penske Media Eldridge Acquires Dick Clark Productions in Major Expansion

and other assets from Eldridge. The Penske Media Eldridge unit also houses a growing portfolio of live events including the annual SXSW and ATX festivals in Austin, Texas; music festival Life is Beautiful and the LA3C music and culture festival that had its inaugural outing in Los Angeles in December.

Dick Clark Prods. has most recently been owned by Eldridge Industries. DCP has been through a revolving door of owners and managers over the past decade. DCP was briefly known as MRC Live and Alternative before it reverted to the Dick Clark Productions moniker last year. The company’s bread and butter is awards events such as the Golden Globes and American Music Awards, Billboard Music Awards and the long-running Fox series “So You Think You Can Dance.” Other major franchises include Academy of Country Music Awards and the internet-focused Streamy Awards.in a deal struck in 2016 but nixed by the Chinese government in 2017.

Haha 'dick' and the logo looks like one :)

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