Consumers are also buying pricier items, like stationary bikes, which have experienced a 170% rise in sales. One of the most talked about, and costly, stationary bikes is the Peloton, an indoor bike that also offers live-streaming classes. Peloton sales during the first quarter of the yearAt a time when the coronavirus pandemic has disrupted the economy, a piece of luxury workout equipment seems like an odd purchase.
Plus, in times of crisis, people are forced to change their habits, Baxter says. In quarantine, people are more willing to spend time figuring out how to make anfor them. "My mom, for example, has gone to the same yoga studio for years," she says. "She would have never switched to streaming content in a million years, but now she's forced to."
"One of the problems companies have is getting subscribers to use their full range of products," Baxter says. "I never used it for yoga classes before, and now I'm trying it."Baxter has had her Peloton for three years and uses it even more during quarantine. "I'm not traveling so I'm home every day, and I have no alternative," she says.
Having to parent during lockdown has disrupted how much she is able to use the bike. She's "probably used it three times in the past two weeks," she says. "My kids are not even 2 and 4, so they are so needy. That's why I've been working out less, because they are home. It's exhausting all day, and then I don't feel like working out."
Grow_mag Yea those people r dumb
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