In the Season 6 premiere of the Showtime drama"Billions," main character Mike Wagner suffers a heart attack while riding a Peloton Bike. He recovers shortly thereafter, however, and says later in the episode,"I'm not going out like Mr. Big," referring to the"Sex and the City" Peloton appearance. , the scene in"Billions" was written and shot months before Mr. Big's"And Just Like That..." scene. The line referencing Mr.
Peloton's head of global marketing and communications, Dara Treseder, also said on Twitter:"We did not provide Billions with any equipment. As referenced by the show itself, there are strong benefits of cardio-vascular exercise. Exercise helps millions of real people lead long, happy lives." After Peloton's cameo in"Sex and the City" started going viral online, shares of the company tumbled. Peloton quickly
, starring Mr. Big actor Chris Noth, in which he ended up living and touted the benefits of cardio exercise.Earlier in the week,
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