Del Taco Opens A New Prototype As The Company Focuses On Taking The Brand National

Del Taco Opens A New Prototype As The Company Focuses On Taking The Brand National:

1/23/2022 3:30:00 PM

Del Taco Opens A New Prototype As The Company Focuses On Taking The Brand National:

Del Taco's expansion will be driven by its 'menu of venues,' or new prototypes that are tech-enabled to support its off-premise business and diverse real estate options.

... [+]third-party pick-up lockers, double drive-thru lanes with dedicated lanes for mobile and delivery orders, and designated parking lot areas for those who want to park and eat.Del TacoThe drive-thru has always been a big business for the quick-service segment, generating about 70% of sales at several chains.

When dining rooms closed across the country in 2020, that number grew even bigger and, perhaps surprisingly, has stayed elevated despite the return of dine-in traffic. As such, we’ve seen a major movement of brands across the industry adopting new prototypes prioritizing the drive-thru and other off-premise channels, like pickup and curbside. Del Taco is one such brand.

Read more: Forbes »

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Del Taco's new Fresh Flex design is tech enabled and includes options such as mobile app and ... [+] third-party pick-up lockers, double drive-thru lanes with dedicated lanes for mobile and delivery orders, and designated parking lot areas for those who want to park and eat. Del Taco The drive-thru has always been a big business for the quick-service segment, generating about 70% of sales at several chains. When dining rooms closed across the country in 2020, that number grew even bigger and, perhaps surprisingly, has stayed elevated despite the return of dine-in traffic. As such, we’ve seen a major movement of brands across the industry adopting new prototypes prioritizing the drive-thru and other off-premise channels, like pickup and curbside. Del Taco is one such brand. The company today opened its new “Fresh Flex” restaurant in Orlando, Florida, that features double drive-thru lanes, including a dedicated lane for mobile-order and delivery pickups, pickup lockers and designated parking spaces for those who want to park and eat in their car. This design comes as its drive-thru business remains above 80%. According to CEO John Cappasola, the new restaurant is “designed to provide a more streamlined and convenient experience.” “Convenience has always been a massive value proposition and that is more true now than ever,” he said during a recent interview. “Once you start to get that convenience experience, you don’t like to go back. We knew there would be a return to the dining room, but we like the idea of having all the options under one roof and that’s what we’re giving our customers and franchisees now.” Notably, plans for the Fresh Flex prototype were in motion before the pandemic even began. Now, however, it makes even more sense for the brand to push the gas on its expansion as consumer behaviors appear to be changed for good. No doubt the drive-thru has become table stakes as evidenced by brands like Shake Shack and Sweetgreen adopting the channel for the first time. This shift has intensified competition over real estate, but Del Taco is trying to find a balance if a standard-sized parcel isn’t available. MORE FROM