Paris Couture Week Gears Up for Return to Physical Shows

PARIS — Paris Couture Week returns Monday with the French capital’s first physical couture shows in 18 months, and a glut of pent-up creativity and demand that promises to make it a memorable season.

Bruno Pavlovsky, president of fashion and president of Chanel SAS, also pointed to the recently renovated Palais Galliera, which is hosting a retrospective on Gabrielle “Coco” Chanel and will be the venue for two Chanel shows on Tuesday, each with 120 guests. The French luxury house was the exclusive sponsor of the new area for permanent exhibitions located in the museum’s basement.

“We have a lot of promising appointments set up, so I think that with this collection, we should be able to return to levels of activity similar to 2019,” Pavlovsly added. Among the returning couture customers is Christine Chiu, star and producer of the Netflix series “Bling Empire,” who last attended Paris Couture Week in 2019. A couture collector, she has her eyes on the Chanel, Dior, Fendi, Armani, Gaultier and Balenciaga collections. “The haute couture experience cannot be replicated virtually,” she said.

“It’s akin to dating and marriage — one should feel all the excitement, adventures, curiosities prior to purchasing a piece as well as similar emotions following the acquisition of it. With virtual couture and fittings, it seems back-loaded. All the fun is only after you’ve received the look,” Chiu remarked.Balenciaga will make its return to haute couture after 53 years with an in-person show at its historic headquarters at 10 Avenue Georges V on July 7 at 11:30 a.m.

He expects the collection to spark interest not just among Gaultier’s historic clients, but also new prospects. “New relationships have already been engaged since the collaboration has been revealed, in particular in Asian countries, and amongst a new generation of clients,” Gagey said.

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