Gucci Unveils New Archives in Florence

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Housed inside Florence's Palazzo Settimanni, the gucci archive retraces the brand’s legacy in the year marking its 100th anniversary.

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FLORENCE, Italy — In the year marking its 100th anniversary, Gucci is celebrating its legacy while staying firmly focused on the future.

The archive is housed inside the 16th-century Palazzo Settimanni, mentions of which date as far back as 1427, located on the left bank of the Arno river, where artisans and artists used to set up their ateliers and workshops and where the city’s aristocracy built their sumptuous villas close to Palazzo Pitti, where the Medici family had moved.

In a nod to its multipurpose past and the surrounding neighborhood filled with ateliers, Gucci conscripted local artisans to work on the renovation, including for the terra-cotta tile flooring seen on several floors. Gucci’s president and CEO Marco Bizzarri with creative director Alessandro Michele in front of the painting “Fantino con bambina” by Domenico Induno inside the Gucci archive space. Valentina Sommariva/Courtesy of Gucci

Each room on the three exhibition floors inside the palazzo is devoted to a different theme — and product category — as an homage to the brand’s history and named after Michele’s lexicon for the house, including “Radura” grouping ceramics and homeware; “Herbarium” for vintage stationery objects, and “Maison de L’Amour” for leisure articles from the ‘60s and ‘70s, which included vintage syrup cups and even an off-kilter mirror framed by a golden cornet.

The first floor is dedicated to ready-to-wear, footwear and textile accessories such as scarves, twills and ties including some foulards bearing designs that illustrator and painter Vittorio Accornero de Testa created for the brand, such as the signature Flora pattern developed in 1966. The painter’s preparatory drawings on paper hang on the walls. Other rooms on the floor house rtw pieces and footwear, catalogued according to the year and season they were first presented.

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