Pantone’s Color of the Year Is Really Weird—Just Like Everything Else Right Now

of the year, because the branding company chose to highlight two very different hues: Illuminating, a bright yellow, and Ultimate Gray, which appears to be the exact same color as my web browser. As usual, Pantone’s choice strikes me as rather tone-deaf and half-hearted, gesturing clumsily towards current events without taking any identifiable political stance. According to the company, these colors aren’t meant to stand alone; they must be presented together.

This anodyne statement is reminiscent of both its 2018 pick, Ultra Violet, which was “about” bridging partisan gaps, and its 2019 pick, Living Coral, which was supposedly about saving our ocean reefs from destruction through...buying more coral-hued stuff, I guess. It was never clear what the color had to do with the oceans. And perhaps that’s the biggest reason I dislike this choice. It feels wishy-washy and vague.

But the other reason I dislike Ultimate Gray and Illuminating is because of how they’re paired. Pantone has never chosen gray as a Color of the Year before, and it would have been a bold choice to just throw its metaphoric hands up and say, “Yeah, things kind of suck right now, here’s your color.” Instead, Pantone paired the flat neutral gray with a true primary yellow, a color associated with

pantone “I dream of you in colors that don’t exist”

pantone I super approve! Grey and yellow are two of my favorites together!

pantone I love grey and bright yellow together, its my favorite

pantone I’m in love with the choice for yellow! So bright and optimistic! ❤️

Pois eu amei bjssssss

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