Pantone chooses 2 colors for color of the year to provide 'resilience and hope'

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The color combination's ability to evoke positivity and optimism, at a time when we may need it the most, is a reason for the selection.

"Practical and rock solid but at the same time warming and optimistic, this is a color combination that gives us resilience and hope," Eiseman said."We need to feel encouraged and uplifted, this is essential to the human spirit.”This isn't the first time the organization has selected two colors as its pick of their year. Back in 2016, it selected Serenity, a light blue, and Rose Quartz, a dusty pink.

“The Pantone Color of the Year reflects what is taking place in our global culture, expressing what people are looking for that color can hope to answer," said Laurie Pressman, vice president of the Pantone Color Institute, in a statement. “As society continues to recognize color as a critical form of communication, and a way to symbolize thoughts and ideas, many designers and brands are embracing the language of color to engage and connect.

 

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