Panera Bread adds pizza to menus as customers order more delivery and takeout

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Panera Bread customers can now buy flatbread pizzas from the sandwich chain.

Panera Bread just added flatbread pizzas to its menu after testing the item last year.

The company is responding to customers' shift to eating more of their food at home, rather than inside a restaurant.Panera Bread's new Margherita Flatbread PizzaStarting Wednesday, chipotle chicken and bacon, margherita and cheese pizzas will join Panera's other offerings. The flatbread pizzas are large enough to be shared and are created to travel well, no matter how long delivery takes.

Eduardo Luz, Panera's chief brand and concept officer, said the pandemic has led to a shift in customers' behavior. More of them are eschewing its comfortable indoor seating and choosing delivery or takeout for safety reasons. Drive-thru orders, for example, have climbed by "high double digits," according to Luz.

Delivery is also fueling sales. Luz said that delivery orders have doubled compared with the same time a year ago. And pizza on the menu could push those numbers even higher.

 

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Smart move by Panera Bread to introduce Pizza

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