In record-breaking $200 million fight to preserve the gig economy, messaging doesn’t always need money

If you live in California, Proposition 22 is impossible to ignore because of the work that gig companies have done to spread the word.

Non-monetary charges are just roughly 5% of the $199.4 million collected by the campaign through Oct. 23, all but $100,000 of the total amount coming from the gig companies. In total, that is almost exactly the combined money raised by the top two U.S. Senate campaigns in this nationwide election cycle, according to filings through Sunday —Democrats Jaime Harrison of South Carolina and Amy McGrath of Kentucky — and the most ever raised in a California proposition campaign.

See: Uber and Lyft told to classify drivers as employees less than two weeks before California votes on the issue The time the companies’ employees have spent to get out those messages also raises legal questions, although the companies say they are properly accounting for that time in accordance with campaign disclosure laws.

Fisk, who teaches labor and employment law, added: “Of course, the line between a company using staff to communicate the company’s own message and the company trying to control the staff’s own politics is fuzzy.” The campaign has spent $27.5 million on online ads on Facebook, Google, LinkedIn MSFT, -2.84% and mainstream publications such as the Los Angeles Times, San Francisco Chronicle, Sacramento Bee, San Diego Union Tribune, Southern California Newspaper Group and Politico. It has also spent $853,000 on radio ads.

See: Uber CEO says prices could double if drivers become employees, but this economist isn’t buying it Other big-ticket items listed as expenditures: About $4.7 million to campaign consultants, including Huffman’s PR firm; more than $2 million to the California Republican Party and the Republican parties of Ventura, Sacramento, Santa Clara and San Diego counties; more than $2 million for legal and accounting services; and a little over $1.2 million for phone banks.

Talking Prop 22 with an Uber Driver Prop22 NoOnProp22 Uber CAVoterGuide

Yeah, if I lived in California, I'll vote no on Prop22 for DoorDash greedy pigs! They take 100% profits from DoorDash customers! I seen it & calculated it! AdrienneCyber & carolinezoids!

I work at gig economy workplace. Will I be represented in the vote? No. People who have nothing to do with my work are voting on my work. Could there be benefits to no on prop 22? Yes Is it worth the risk of loosing dependability of work all together? No

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