forced Scott, who created the process by which a career attorney was involved in replay decisions, to agree to hire an outside consulting firm, Sibson, to evaluate officiating.
One reason nothing changed despite the Sibson report: The men responsible for the deterioration of Pac-12 football — Scott at the top of the conference org chart, Dixon in charge of the officiating program and overall football product — were allowed to remain on the job. Hanks spent his first season, the COVID season, assessing the football product and realized major changes were needed.
Last summer, Hanks hired Shonna Brown as associate commissioner for football operations. Her background in analytics and strategy has freed Hanks to work closely with David Coleman, who oversees the officiating program. Hanks also added personnel to the instant replay command center and upgraded the technology.“We challenged the officials,” Hanks said at the end of the 2021 season. “We put a few on notice that they had to improve or they would need to move on. They answered the call.
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