Opinion | A Rotten Season for Apple Sellers

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From WSJopinion: The autumn rain storms make selling apples a trial, but after the Halloween hay rides close, people come looking for our trade mark 'just picked' crunch, writes Jonathan Kolatch

When you are a weekend apple farmer, and your only sales days are Sundays in October, you are very much at the mercy of the Rain Gods. This year we didn’t pray hard enough.

Our planting is small, an acre or so, but with 12 varieties of apples and pears, all ripening at different times, harvest gets hectic. We have a walk-in cooler that holds 48 bushel boxes—not quite enough room to store the early varieties when they fruit too heavily. Much-prized Macouns last four days out of refrigeration, so we peddle them on the road while...

 

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