Olympic sports bodies criticized World Athletics on Friday for promising to pay $50,000 for each track and field gold medal won at the and its president Sebastian Coe broke with tradition because the International Olympic Committee does not pay prize money, though many state governments and national Olympic bodies do.
It also fueled speculation about the IOC presidential contest next year when Thomas Bach’s 12-year limit expires. However, his allies want the Olympic Charter changed to let him stay while Coe turns 68 this year and could be stopped by age limit rules.Coe, a two-time Olympic champion in the men’s 1,500 meters, pledged $2.4 million — $50,000 for each of 48 gold medals in track and field — from his sport’s share of the IOC’s multi-billion dollar income. WA got about $39.
“There has been consensus that Olympic revenues should, at least for the more commercially successful and financially independent IFs, be invested as a priority into development and integrity matters,” said ASOIF, based in the Olympic home city Lausanne, Switzerland.The timing of Coe’s pledge also surprised many as it came one day after the ASOIF annual meeting, held in Birmingham, England, and he is a member of its ruling council.
“One cannot and should not put a price on an Olympic gold medal and, in many cases, Olympic medalists indirectly benefit from commercial endorsements,” ASOIF said. “This disregards the less privileged athletes lower down the final standings."
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