Old Navy will offer more of its women's apparel in extended sizes, as demand for plus-size apparel rises in the U.S.Coresight Research estimates the extended-size market for women in the U.S. will grow to $32.3 billion this year, representing roughly 20.7% of the total women's apparel market.Beginning in late August, Old Navy offer sizes 0-28 and XS-4X for all women's styles in its stores, and up to size 30 online.
Old Navy will soon offer sizes 0-28 and XS-4X for all of its women's styles in its stores, and up to size 30 online. On its website, the-owned brand will create a single destination for all women's clothing. Models will appear in sizes four, 12 and 18. "As we started to understand the opportunity here, we realized a few years ago that we weren't doing enough to really think about size inclusion and how the demographics are changing in the U.S.," Old Navy Chief Executive Nancy Green said in an interview.
Retail research and advisory group Coresight Research has estimated that the value of the extended-size market for women in the U.S. will grow to $32.3 billion this year, representing roughly 20.7% of the total women's apparel market.
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