Eager to get back to The Before situation of IRL shows, Officine Generale’s Pierre Mahéo jumped on the bandwagon of menswear brands staging physical presentations in Paris.
: it’s about real clothes with a good price point, and we’ve always worked with ethical productions,” he said.
His collections are often born out of suggestions coming from his travels—which obviously wasn’t the case this time. But when you live in Paris, you can easily find snippets of inspiration everywhere. So Maheo toured the city of lights, leaving from his flat in the 6ème arrondissement feeling like a tourist. “There’s a special nonchalance in the way we dress and I wanted to give the collection that spirit,” he said.
Asked to expand on the Parisian nonchalance conundrum, Mahéo offered his take: “It’s when someone likes to be well put together but he’s notby what he wears; he has to be absolutely natural, almost not paying attention. When I was young, I often crossed paths in thein his double-breasted suit, and the ash was obviously falling over the blazer and he absolutely didn’t care, he waved it off with insouciance.
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