On 2/24/20 at 3:21 AM ESTIn celebration of Mardi Gras—also known as Pancake Day—Nutella is putting on a real spread for pancake and chocolate lovers in America.
On February 29, 2020, the brand is opening the Nutella Syrup Swap Shop Pop-up in New York City. The shop will be situated at Grand Central's Vanderbilt Hall, and will be open from 9:00 a.m. until 4:00 p.m. ET or while supplies last. Chocolate lovers will be in heaven at the Swap Shop—the pop-up will only sell one product—Nutella—and will only accept one form of payment—syrup. Families and fans who bring in a bottle of syrup will receive pancakes topped with the hazelnut spread as well as a 13 ounce jar of Nutella.
For those who own devices that feature Amazon's Alexa, a new feature will allow them access to a variety of Nutella recipes. To activate, customers can say,"Alexa, enable the Nutella Creations skill" which will open up recipes for pancakes and waffles as well as four interactive family friendly games.
While others may be focused on professing their love for the flapjack, Nutella, is proving that it’s what goes on the pancake that counts. The brand is opening a pop up swap shop on February 29, 2020.The brand is also launching six new socially shareable Nutella Dinosaur pancake designs. According to a media representative for Nutella, the recipes join last yar's
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pop up at the mardi gras? cant be so.
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