The Beaverton, Ore.-based athletic apparel and accessories group revealed quarterly earnings Friday afternoon, improving on both top and bottom lines, led by strength online and in China. Shares shot up more than 5 percent in after-hours trading as a result.
“With healthy inventory positions across all geographies, our return to growth is a testament to our digital strength, as well as our disciplined marketplace and financial management,” Matt Friend, executive vice president and chief financial officer of Nike, said in a statement. “As we look ahead, we are focused on moving even faster against our strategic vision of consumer direct acceleration and fueling sustainable, long-term growth and profitability.
“The consumer shift to digital is permanent,” Donahoe said. “Digital is now woven into everything we do as a company.” As of Friday, more than 90 percent of Nike’s company-owned stores are open, some with reduced operating hours.
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