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Simone Biles Left Nike So Now We're All Leaving Nike

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The shining stones in Nike’s crown have always been the litany of elite athletes they sponsor, and Simone Biles is undoubtedly one of the company’s brightest stars. But not anymore! Biles has ended her relationship with Nike and, according to the Wall Street Journal, will be creating a new apparel line with Athleta. While Athleta doesn’t have the same reach or cache as Nike, Biles says that the partnership was about more than securing another hefty bag. “I feel like they also support me, not just as an athlete, but just as an individual outside of the gym and the change that I want to create, which is so refreshing,” she told WSJ.

but for the most part, Nike serves male athletes. This shift is apparently what drew Biles to the smaller company.

Athleta will reportedly be giving Biles more of a platform to have “honest conversations” with women and girls about topics she cares about. While Biles didn’t mention if she’d been stifled by Nike in trying to have those conversations,, “I also feel like Athleta is committed to diversity and inclusion, of all women, backgrounds, ages, sizes, abilities,

and races.” There is no date yet as to when Biles’s line will hit stores but if Athleta is taking design suggestions, then mine is that Simone Biles should get her own logo on all of the clothes and it should be

 

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