New York Nico Is Helping Save New York City, One Instagram Post at a Time

Nicolas Heller uses his 400K+ Instagram following to drive support to NYC's small businesses.

10/18/2020 3:31:00 PM

'A record store isn't going to sell enough records to make enough money to cover their $17,000 rent in East Village.' Nicolas Heller AKA New York Nico NuevaYorkNico is using his platform to help save New York City's small businesses.

Nicolas Heller uses his 400K+ Instagram following to drive support to NYC's small businesses.

Sep 15, 2020 at 8:08am PDTThere’s a common misconception that New Yorkers are rude. In your own words, what are we really?I think that we're hustlers. We're always on our grind. We move fast. We don't really have patience for people who try to get in the way of that. After college, I lived in Los Angeles for half a year and that was the only time I've lived somewhere else and really experienced another city. LA was just so much more chill and laid back. Everyone just wanted to get lunch meetings and not really achieve much. I feel like in New York, we live three lifetimes, as opposed to anywhere else because we're doing so much.

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You've been very outspoken about issues like Black Lives Matter and saving the USPS on your account. What's your response to followers commenting,"I don't come here to see politics"?First of all, I don't consider any of those things to be political. Black Lives Matter is just human rights. The postal service is just common sense. I actually don't get political on my page at all. I don't think I've ever… Don't quote me—or quote me, I don't care—but I don't think I've ever even mentioned Trump's name or Biden or any politician really. The only time I get political is when I criticize politicians for not doing their job and I rarely do that. So, when I was posting about Black Lives Matter, other human rights issues, I was getting a lot of pushback from it and like I said, its human rights. This is not political. If you don't approve, you don't have to follow me.

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