Fragrance and body-care brand Diptyque will be opening a few more brick-and-mortar storefronts than it closed in March.
“We believe that with the pandemic, there is this importance of the neighborhoods and building the community of customers,” said Julien Gommichon, president of the Americas for Diptyque. “We’ve been looking for a location in Williamsburg for a long time, it’s a very important market for us. We had a small, high-performing store on Mott Street we were looking to expand, too.”
That being said, the safety of both employees and clientele is the brand’s top priority, according to Gommichon. He underscored the brand’s digital efforts, which will include scheduling virtual consultations, scheduling shopping appointments at the ateliers and keeping the stores at reduced capacities. The brand will also be testing store employees daily, he said.
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