Netflix and Athletic Brewing release 'The Witcher'-themed non-alcoholic beer | CNN Business

Athletic Brewing Company’s collaboration with Netflix will feature limited edition, co-branded nonalcoholic beers, the brewing company announced in a news release. The first brew to be released is Geralt’s Gold, is described as a “nonalcoholic hoppy helles inspired by the hit fantasy drama,” according to Athletic Brewing. “The Witcher” has starred Henry Cavill as Geralt of Rivia for its first few seasons, the third of which premieres June 29.

“Working with Athletic Brewing is the perfect opportunity to bring Geralt’s favorite taverns to life,” Simon said. Geralt’s Gold will be sold across the US, and it’s already available on the Athletic Brewing website. The booze-free beer might appeal to the one-third of Americans who reported trying to consume less alcohol, according to a recent survey. Nonalcoholic beer sales were up by 33% this year, the survey found. Athletic Brewing, launched in 2018, ferments its brews to be less than 0.

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