Netflix, Amazon Must Invest 25% of French Revenues in Local Content, France Government Decrees

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Streaming services, including Netflix, Amazon and Disney Plus, will soon have to invest between 20%-25% of their French revenues in French content under a new decree that was just unveiled by the F…

, Amazon and Disney Plus, will soon have to invest between 20%-25% of their French revenues in French content under a new decree that was just unveiled by the French government following an 18-month process.

Specific details on the windowing have been discussed separately for months among French industry professionals, TV channels and streaming services who have until Thursday to come to an agreement. So far, talks have stalled because of conflicting interests from different parties; the French government has suggested it will step in and issue new windowing rules if an agreement between professionals can’t be reached.

But the streaming company’s projected investment is insufficient for France’s film bodies. “In France, free-to-air channels like M6 or TF1, which are not at all specialised in films and series, are investing 3.2% in French cinema and they are positioned at 22 months, so why should Netflix get a 12-month window with a mere 4% investment?” said a producer.

 

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It's been like that with playing French songs on their radio stations too. A lot of countries — especially those with 'smaller' languages — are worried about being over-run by English which undermines national identity and culture. France is simply explicit about it.

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