Peacock has both a free service, supported by advertising, and a paid version, which includes more content. Comcast Xfinity customers and some Cox cable customers get free access to Peacock Premium as part of their cable TV or broadband subscriptions. The 15 million signups account for any customer that has signed up for the service — free or paid. Roberts didn't disclose how many signups were free vs. paid subscribers.
NBCUniversal has a goal of reaching 30 million to 35 million active Peacock accounts by 2024, the companyRoberts also said during the Communacopia Conference that Comcast is indifferent to whether a customer wants to pay for cable TV or just broadband Internet with a Comcast Flex streaming box. Video margins have dwindled in recent years as cable packages have swelled in price while consumers have rejected the inflated cost of the bundle.
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