“My Brother Is So Far Gone”: How Male Influencers Turned The Men In These People’s Lives Toxic

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People told BuzzFeed News how their loved ones have embraced deeply hateful and misogynistic world views since listening to “alpha male” influencers.

The former kickboxer and purported self-made millionaire found infamy online as one of the top influencers in an ecosystem of toxic male figures by defending traditional Western gender roles and preaching the gospel of misogyny. He and other creators like him position themselves as life coaches, teaching hypermasculinity and “hustle” culture — through social media, podcasts, videos, and online courses — to millennial and Gen Z men.

“On the surface, there’s that appreciation of genuine problems that the men suffer in society, but these communities are not about support,” Sugiura said. “They are more concerned with creating this common enemy of women, society, and progressiveness. Instead, they’re taught to self-loathe, hate women, and blame women and broader society for it.”initially introduced himself to audiences as an image consultant and lifestyle coach.

He began to say things like “Women need to be reminded of their place” or “Black women need to go back to being homemakers and supporting their Black kings.” But one of the most startling behavior changes I’ve noticed was he began becoming more violent towards women. He began sharing posts on Facebook about how it’s okay to beat women if they step out of line, or how women are not being “high value.” It’s like he doesn’t even recognize reality or the poor arguments that he’s making.

He loves podcasts, and he listens to a lot of podcasts: all far-right, all the time, for like 13 to 14 hours a day. He’s a massive fan of Joe Rogan, and I know he’s listened to Andrew Tate. He’s just sort of gone off the deep end within the last year; his spiral has reached its climax. He would laugh and repeat Kevin Samuels’s catchphrase “danger zone,” which refers to women who are approaching an age [27–35] where they are no longer desirable, according to Samuels. Not what your girlfriend who falls into that age range wants to hear.Fresh & Fit

[We] broke up one year ago, and when I began dating on the apps again, I noticed an increase of men regurgitating messaging from these creators, including things in profiles like “seeking a feminine woman,” “I am a high-value man,” etc., and because I was so familiar with these sorts ofI would also ask men on dates their thoughts on these people because it’s so awful.

The breaking point for me came one night when we were out at his friends’ place and he openly proclaimed, “Women are like used cars, you lose 30% of your value when you drive it off the lot,” while also acknowledging he would lose interest in a woman “if she doesn’t put out after the third date.”I met my boyfriend at university, and we’ve been dating for just under a year.

 

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Young male student misogyny in schools is disturbing.

Hilarious

if u wanna drink ur own pee, buzzfeed is here 2 make u

you guys should get taken to court for what you did to will neff

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