Music Isn't Enough for 'Music Streaming' Services Anymore

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Why did Amazon Music buy a podcast company? Because music isn’t enough for “music streaming” services anymore

Why wasn’t Amazon Music interested in these purchases? Indeed, why was it soGranted, the Taylor Swift option would have invited ainto Jeff Bezos’s life. But, this fact aside, it shows that a sum of $300 million could easily have snaffled Amazon the rights to an evergreen, blockbuster artist’s catalog — which Amazon could then make “only available on Amazon Music.

” This isthe exclusivity strategy Amazon follows for its Prime Video service: licensing, acquiring, and building movies and TV shows that you can’t find anywhere else. Indeed, in the TV streaming space right now, theFriends, The Office, SeinfeldMaybe Amazon rejected the idea of ploughing a similar furrow in music for fear of upsetting its biggest suppliers, the major music companies.

 

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What other content can they pay pretty much nothing for?

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