Within Latin, the subgenres that saw the biggest leaps weren’t reggaeton and Latin pop, which have seen crossover success in the States for years, but regional genres steeped in Latin American traditions., in particular, saw a notable increase in on-demand audio streams. Ranchera saw a 54% increase, while Narcocorridos , a subgenre of the traditional Mexican corridos, saw a 41% increase year on year. Regional Mexican artists reached the upper ranks of the charts more than ever.
Other increases included a 37% rise for merengue, which began in the Dominican Republic, and a 27% lift for cumbia, whose roots are in Colombia. America is a little late to Afrobeats, but over the past few years, U.S. listeners have been playing catchup — especially, it seems, in 2020. Streams for Afrobeats and Nigerian music more than doubled in the U.S. compared to 2019, according to Alpha Data. Year-on-year, streams for Afrobeats rose 129%.
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