MILAN — Moncler continues to build on its cross-channel digital strategy to reach global consumers. Along with leveraging the more established platforms, including Instagram and TikTok, the brand is now amping up its roster of digital partners.
A conversation between Anderson and Serpentine Galleries director Hans Ulrich Obrist will be at the center of the first episode of the Moncler Genius Podcast series on Spotify, where the designer will talk about the most important travel experiences of his life and how they influence his job. Celebrating the collection’s main themes — nomadism, seascape and adventure — Moncler also created an edited collection of movies — including Lina Wertmüller’s “Swept Away,” Wim Wenders’ “Paris, Texas” and Walter Salles’ “The Motorcycle Diaries,” to cite a few — that Moncler will make available at global film streaming service Mubi.
“Rewriting rules and exploring new ways of dialogue is today’s greatest challenge and opportunity,” said Moncler chairman and chief executive officer Remo Ruffini. “Every project must be digital first. From the definition of the collections to product development and event concept definition, everything is inspired and designed to perfectly fit digital platforms as the first touchpoint with the customer, to then be spread across all other channels.
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