The Italian luxury brand linked with Walker’s Detroit Vs. Everybody for a Gucci Changemakers collaboration. The initiative, which WWD first reported last month, will help support nonprofit groups and expands on Gucci’s social efforts.
There will also be a release of special-edition Gucci Vs. Everybody shirts available exclusively in Detroit at the Troy Somerset Collection Gucci store.The effort expands Walker’s mantra geographically adding Los Angeles Vs. Everybody, Miami Vs. Everybody, New York Vs. Everybody and more for a limited run with Gucci.
Walker added the partnership was “a dream come true,” lauded Gucci creative director Alessandro Michele as a “creative genius,” and said, “Detroit Vs. Everybody and Gucci share the same unifying ethos, to bring people together for a greater good and to transform a feeling into a cultural moment.” “The Gucci Vs. Everybody project will enable Detroit Vs. Everybody to accelerate our plans to inspire changemaking momentum in communities throughout key U.S. cities and throughout the world,” he said.
“We hope that from the collaboration, consumers will realize that the only places to buy our authentic gear are at our flagship store in Detroit, on our website, and through a very limited number of highly select specialty store partners,” Walker said. “This is because whatever proceeds winding up in the hands of counterfeiters, are not deployed by DVE and its social impact partners to make change.
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