Mixing politics and parsley: Why this spice seller spent $700,000-plus on Facebook ads for Trump's impeachment

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Bill Penzey, a spice seller, has spent more than $700,000 on Facebook ads promoting impeachment.

But like many things, businesses’ approach to politics has changed in the Trump era: Corporate leaders increasingly speak out directly about the administration’s policies and the president’s statements. Perhaps no one personifies this shift better than Penzey.

His home is three miles from his main production facility; both are in Wauwatosa, a town of fewer than 50,000 people just outside Milwaukee that has voted increasingly Democratic in recent years. Penzey started the company in 1986, primarily as a catalog mail-order business. But his exposure to the spice world — and politics — started decades earlier. Penzey’s family lived in the suburbs but ran a spice store in a minority neighborhood in urban Milwaukee; as a 10-year-old, he worked in the shop on weekends to earn his allowance of $1 per week.

“Milwaukee had a socialist tradition here; even in the times of the Red Scare it was tough to vote them out,” Penzey said. He said that period taught him that “when government actually spends taxpayer dollars on things that benefit taxpayers, the buses run on time, the streets get plowed, the schools are good.”

 

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a 'spice seller' has $700K laying around?

Bless this man.

How much do spices cost?!?

Hero

Bill Penzey is a real patriot! I support his wonderful Spice business and love that he promotes REALAMERICANVALUES

Because fools and their money......

Now I can add Penzey’s to the never buy list. I don’t support liberals with my money if I can avoid it.

What a dork

Spice sellers just went up in my estimation. Marvellous people, spice sellers.

White privilege

Get a kamtono of spice and you’ll forget all about the Trump era.

Penzey's is amazing!!!

A great American 🇺🇸

Waste of money lol 😂

Could be curtains for anyone of us at anytime. In this climate, there are no guarantees and that’s how the GOP likes it. When it’s over it’s over. If WWII taught us anything, it’s that when a government decides to consume its own citizens, no one and nothing can stop it.

Mixing business and political issues is terrible for your business! I would never do it.

👍👍

ugh whites

Wypipo

He is really committed

Another Rich snob trying to buy our democracy...readthetranscript fakenews Trump2020

Nobody cares. God Bless President Trump.

👏🏻👏🏻👏🏻

I will be ordering from Canada ! We use alot of spices PenzeysSpices ! I will support any business that is active and social for the right issues in life !

Wow! He couldn’t find a community of poor people to spend this money on? Politics has become God to people it’s sad

Now we know more about investors wasting their money.

I go out of my way to shop there!! Respect

Who knew you could make so much in spices?

It’s the only spices I buy now, I bought them before, but now I make an effort to buy them whenever possible.

Agreed

So I need to get into the spice selling business apparently

Coup attempt

Damn, first liberal I've seen with a smile this year!!!!!!

Should have donated to a food bank or something more humanitarian. Impeachment is, what it is.

How dumb! Sorry why don’t he spend on kids on welfare instead? What a waste! Feeding Zucker ! 🥺🥺

Yaaaay!

mjk_4mjk Well that's money down the drain. Could've used that money to help the homeless but fuxk it, feelings matter.

All’s fair in love and Facebook

HERO.

Oh well, shit, I know what name of spices to buy now.

PenzeysSpices

He sniffs to much spice

there's a special on im peach mint

respect

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