But amid all the froth and excitement of the current boom market, a bigger question lingers: how long can it last? In a report published this week, titled"U.S. Media: Is Streaming a Good Business?," MoffettNathanson noted that while investment in new content is shooting up as traditional broadcasters pivot to streaming, there is no guarantee revenues and profit will follow.
Studios and streamers are investing a lot now in a big bet that online TV will be similar to cable, where, as Nathanson puts it, business structures are so favorable,"that operating margins hardly vary by size of company revenues [and] everyone is a winner." He warns that streaming could instead look more like the business of online search and digital advertising, which"are wonderful profit models" but only for the"those few lucky enough to achieve critical mass.
"Netflix’s greatest asset – and the likely Achilles’ heel of many of their competitors – is indeed their
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