Matthew Coller: How the perfect Vikings meme came to be

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Sitcom writer and producer Chuck Tatham, a lifelong Vikings fan, captured Vikings fandom in one scene on 'How I Met Your Mother'

Over a Zoom call it was hard to tell at first whether Chuck Tatham was amused, confused or honored by my request to talk to him about authoring the scene in the showthat has the most prominent and perfect GIF in the history of Minnesota Vikings fans on the internet. Probably a combination of all three.

“I figured that I should get on that bandwagon and start raking in those rings,” the comedy writer said with a sigh. “I was driving to work one day and the , working with Tom solidified my fandom,” Tatham said. “If you moved to LA it’s not like there’s anything solid you can sink your hooks into. I was watching Bo Jackson with the LA Raiders and then the Rams moved to St. Louis. There wasn’t a chance in hell I was going to glom onto whatever the local team was that month.”until he hit a run of shows that were canceled fairly quickly, including the critically acclaimed.

Marshall explains: “The Vikings were two minutes away from going to the Super Bowl when our kicker, who hadn’t missed all year, shanked a field goal and we lost in overtime.” Segel nailed everything about the emotions of the moment. His face, the pounding of the table, which Tatham remembers being adlibbed.

Right around 2008 social media was starting to catch fire. Sports fans began gathering online with each other in ways that were never possible before. It wasn’t too long after that Twitter implemented a button for GIFs that featured thousands of clips from movies and TV shows. It wasn’t long after that Vikings fans started using Marshall Eriksen’s “DAMN!”

when the show was on TV and remembers texting his brother after he first saw the episode on DVD, “you have to see this!”Thompson and his brother agreed that the essence of their plight was captured by the entire sequence.

 

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