Matthew Cherry on Inspiring Twitter Campaign Based on Oscar Tweet: “It’s Just Crazy”

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The social media platform has launched a new celebrity and athlete campaign featuring manifesting posts from Issa Rae, Simu Liu, Niall Horan and Patrick Mahomes.

posted June 2, 2012, manifesting his dreams of becoming an Academy Award-nominated filmmaker. The call-out to the universe was answered — and upgraded — on Feb.

9, 2020, as the pro football player-turned-filmmaker made it all the way to the Oscar stage to accept the best animated short film statuette forExecutives at Twitter were so inspired by his trajectory that they used it as inspiration for the platform’s most ambitious celebrity and athlete campaign yet by taking a series of manifestation tweets and splashing them across billboards in eight cities, including Los Angeles, New York, Toronto and Chicago.

 

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Are they rebuilding the tweets as vector files?

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