Masstige fragrance brand Le Monde Gourmand , owned by Tru Fragrance & Beauty , launched last month in 700 Ulta Beauty doors. Ranges like Yellowstone — based on the Paramount Studios show of the same name — and American Eagle ’s private label fragrances. Terms of the deal were not disclosed. Monogram Capital Partners is no stranger to beauty; the Los Angeles-based private equity firm led a funding round for Deepica Mutyala ’s Live Tinted last year, and has maintained its minority stake in D.S.
& Durga following the fragrance brand’s. “Monogram is very unique — they bring a set of experiences with high-growth, middle-market CPG companies. With their operational know-how, we know we will accelerate our learning curve and continue to evolve our platform,” said Eric Bilenko, who was named chief executive officer of Tru Fragrance last December. Prior to that, he served as chief operating officer, principal and president, respectively, during his 15-year tenure at the company, founded in 1969
Source: News Formal (newsformal.com)
Masstige Fragrance Le Monde Gourmand Tru Fragrance & Beauty Ulta Beauty Yellowstone American Eagle Private Label Monogram Capital Partners Funding Round Deepica Mutyala Live Tinted D.S. & Durga Partnership High-Growth Middle-Market CPG Companies
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