LONDON — In a widely anticipated move, Marks & Spencer is buying the heritage British clothing brand Jaeger out of administration.
“In line with this, we have bought the Jaeger brand and are in the final stages of agreeing the purchase of product and supporting marketing assets from the administrators of Jaeger Retail Limited. We expect to fully complete later this month,” he said. In 2017, Day purchased Jaeger out of administration. Its former owner, the private equity firm Private Capital, lost millions on the brand.
M&S, meanwhile, has been battling its own demons on the clothing front, making an effort to sort out sourcing and supply chain issues, and bringing in new brands in a bid to attract younger customers who shop online.
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