Ipsy has become one of the first beauty companies to follow up on commitments to Black businesses that it made in June, following the police killing of George Floyd.
Aside from the $1 million fund, at least $4 million will go toward subsidizing the cost of Glam Bag participation for the brands, and spending to “double the marketing value” for those brands, according to a spokeswoman for the company. New brands include: Basic Beauty, BeautyStat, Briogeo, Buttah Skin, Eden Bodyworks, Fenty Beauty, Innate, Jersey Shore, Mented, Mischo, Mistik, Pat McGrath Labs, Saint Luxe, Super Sativa, Twisted Sista and Uoma. Three brands will go out in January Glam Bags, and other brands will be included in Glam Bags throughout the year, Camberos said.
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