The move was announced by ViacomCBS CEO Bob Bakish on the company’s quarterly earnings call on Thursday and comes as Paramount Plus is seeking to bolster its lineup of original content. The service, which was rebranded and relaunched in March after previously being known as CBS All Access, faces stiff competition in the streaming space, with rivals such as Netflix, Disney Plus, and HBO Max all fighting for subscribers.
But “Infinite” is the service’s biggest swing from a movies perspective. The film is a big-budget offering with A-list talent that will now skip theaters. It shows that the stakes in the streaming wars are getting higher now that Disney Plus is debuting Pixar films like “Soul” and Warner Bros. is sending its entire theatrical slate to HBO Max, including the likes of “Godzilla vs. Kong” and “Dune.”
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