Man sues makers of Texas Pete hot sauce because it’s...not made in Texas (gasp!)

A marketing adviser told USA Today that the company’s founder landed on Texas Pete because of the state’s “reputation for spicy cuisine,” and a nod to his son’s nickname.

However, White disagreed. He alleged in the lawsuit that the makers “knowingly capitalized consumers’ desire to partake in the culture and authentic cuisine of one of the most prideful states of America.” Plaintiffs in the lawsuit, including White’s attorneys, are asking the parent company of Texas Pete, T.W. Garner Food Co. to pay for damages and change the brand name.Copyright 2022 by KPRC Click2Houston - All rights reserved.A graduate of the University of Houston-Downtown, Ana moved to H-Town from sunny southern California in 2015. In 2020, she joined the KPRC 2 digital team as an intern. Ana is a self-proclaimed coffee connoisseur, a catmom of 2, and an aquarium enthusiast.

Really he has time for that, why didn't he read the label before he bought it? I am from Texas maybe he would be interested in my brand, ' Texas Sucks Hot Sauce'

Who has time for this level of interest in a branding title? More at play here with litigant.

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