“I don’t remember when I wasn’t aware of who Bobbi Brown was,” says Mickey Drexler, former CEO of J.Crew and the Gap and a current strategic partner at clothing brand Alex Mill.
“I didn’t even know her and I knew who she was because her name lends itself to who she is: it’s not a fancy cosmetic company name, it’s Bobbi Brown.” That sense of relatability is at the core of the makeup mogul’s personal appeal and her business credo. Even so, Brown herself hasn’t been the person behind the Bobbi Brown Cosmetics brand since 2016, when she left Estée Lauder. She had worked there for over two decades after selling the company...
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