“Beauty is something that has nothing to do with the society criteria,” she went on, at the WWD Beauty CEO summit in conversation with Allison Collins, WWD’s senior editor. “It’s actually much more deep than that.”Art is about feeling and that’s the approach she brings to her brand — which she wants to keep niche, yet global. “When I think of a niche brand, I think of intimacy and being really close to the community,” she explained. “That means to be accessible.
Violette launched her brand six months later than initially expected because of the pandemic, with $2.75 million in seed funding, she built her team over Zoom.
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