“Mental wellness and anxiety issues for young adults are more prevalent than ever,” Petsch, who has over 6.8 million subscribers on her YouTube channel, said in a statement. “resonated with me because it grapples with the perils of these uncomfortable and often taboo topics.”
Creator+ was founded by former YouTube executive Benjamin Grubbs and Silicon Valley investor Jonathan Shambroom, who tapped Wescott to lead the company’s content studio. With a focus on longform content, the content studio finances and markets the projects, which will stream on the Creator+ platform, a premium video on-demand service across mobile, web and connected TV that will launch in the first quarter of 2022.
The startup raised $12 million in a venture-backed funding round that included participation from creators and tech executives like former SurveyMonkey president Selina Tobaccowala. Madelaine Petsch is represented by CAA/Mosaic, Chlöe Bailey by CAA, Sabrina Jaglom by UTA/Grandview and Chloe Yu by Zero Gravity Management.
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