But he said other movies appeal to consumers when screening in the home via HBO Max as WarnerMedia has talked about a 45-day theatrical window starting in 2022 as the industry comes out of its pandemic-era disruption. Kilar told analysts the industry was not “going back to the way the world was in 2015, 2016 or 2017 where windows were quite lengthy between theatrical and home exhibition.”
The result is shorter windows expected for some of the Warner Bros. movie slate before titles are released into homes as part of WarnerMedia’s streaming bet with HBO Max largely orchestrated by Kilar. The WarnerMedia chief also revealed Warner Bros. will produce around ten movies that will be available exclusively on HBO Max “on day one” in 2022. No details were disclosed about what those titles may be.
Kilar added WarnerMedia’s distribution strategy for Warner Bros. movies will “continue to evolve and continue to innovate in ways that not only works with consumers and fans, but also works for our business partners.”
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