LOUIS XIII Cognac Taps LaQuan Smith To Create A Collection That Exudes Elegance

Although LOUIS XIII’s renowned cognac boasts well over a century of heritage and tradition, it’s a brand that always focuses on what’s new and now. That delicate balance between generational knowledge and forward-thinking modernity fuels innovation and collaboration. In the case of their latest partnership, that spirit of discovery and experimentation has resulted in a pair of unique products that pay homage to LOUIS XIII Cognac while elevating the experience of enjoying their peerless cognac.

Created in 1874, LOUIS XIII is the purveyor of some of the world’s most sought-after cognacs. “LOUIS XIII embodies the value of Time and the vision to challenge the norms of its industry, which is why we are thrilled to collaborate with LaQuan Smith to develop a runway-ready way to enjoy our boldest format, THE DROP.” says Anne-Laure Pressat, Global Executive Director of LOUIS XIII.

To showcase the LOUIS XIII x LaQuan Smith Collection, Smith worked with fashion photographer Greg Swales and Carine Roitfeld to create A Drop in Time. The campaign brings to life the elegant possibilities of the brand’s combined dedication to exquisite elegance.

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